Why Every Photographer Should Be Blogging
Besides your website, creatives are always looking for new ways to get their work out there and reach their ideal clients. Whether you are chasing that Instagram following or trying to find the right 140 characters for Twitter, social media is the next step in pushing out work. But what if I told you there was another way? Another way to put out new and exciting content and reach your clients without the restrictions and comparison game of social media. Sounds too good to be true? Luckily for all of us, it’s not.
I’m talking about blogging! This is my FAVORITE social media platform, one that’s near and dear to my heart. From booking 10 weddings a year to filling my calendar with 30 now, blogging is the number one thing that helped me grow my business. I truly believe every creative should be blogging and here’s why:
It Shows Your Latest Work
You are constantly updating with new shoots and products. Future clients are seeing the best of your best each and every week.
It’s Another Online Portfolio
Think of it as a vacation home. Next to your website, it’s your second home on the internet. Another place for people to find you and your beautiful work.
Creates the Illusion of Busy
Maybe you only have 10 weddings and a few shoots a year, that’s ok! By consistently blogging one to two times a week, you will look as busy as can be to your peers. Busy = more interest!
Looking to rank higher in Google? Want your photos to come up when couples are searching for photographers in your area? The more you blog, the better chances you have to be put in front of your ideal audience.
Shows Your Personal Side
Clients no longer care about getting the most bang for their buck, so to speak. They want to connect with the businesses they hire. They want to know your story. The best way to share it is through your blog.
When you start blogging, the sky’s the limit. Make it your own and have fun with it! Watch as your calendar starts to fill with more and more ideal clients. Soon you’ll be a blogging machine!
Photography and Post Written by: Shaunae Teske from Shaunae Teske Photography